Marketing
Bridging the Gap: Unlock the Power of Your Marketing Dashboard (Part 1) November 20, 2008 Does your marketing dashboard help you answer basic questions about the effectiveness and efficiency of your marketing? If not, it's not a true dashboard. Tradeshows: Can Money Really Buy It All? November 19, 2008 Promotions Play Prominent Role in Advertising ROI, Research Says. November 14, 2008
Strategy
Tradeshows: Can Money Really Buy It All? November 19, 2008 Definitely not. A great trade show requires more than just throwing money at a project manager and hoping you get something that sticks. Promotions Play Prominent Role in Advertising ROI, Research Says. November 14, 2008 What's in Your E-Mail Contact Strategy? November 13, 2008 » read more
Technology
Bridging the Gap: Unlock the Power of Your Marketing Dashboard (Part 1) November 20, 2008 Does your marketing dashboard help you answer basic questions about the effectiveness and efficiency of your marketing? If not, it's not a true dashboard. Landing Pages That Work November 14, 2008 What's in Your E-Mail Contact Strategy? November 13, 2008 » read more
CRM
Bridging the Gap: Unlock the Power of Your Marketing Dashboard (Part 1) November 20, 2008 Does your marketing dashboard help you answer basic questions about the effectiveness and efficiency of your marketing? If not, it's not a true dashboard. Making Trade Show Leads Fit October 27, 2008 Taking Open Source to the Limit: Geeks On The Way Case Study October 20, 2008 » read more
Communication
Corporate Social Responsibility Recognized by CSR Awards November 10, 2008 PR News has issued its call for entries in the annual Corporate Social Responsibility Awards program. Marketing Lowdown: Promoting Word-of-Mouth Marketing November 07, 2008 Shedding Light on Dark Marketing October 30, 2008 » read more

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Our Editor Suggests

Industry Resources Bridging the Gap: Unlock the Power of Your Marketing Dashboard (Part 1) November 20, 2008 Does your marketing dashboard help you answer basic questions about the effectiveness and efficiency of your marketing? If not, it's not a true dashboard. Promotions Play Prominent Role in Advertising ROI, Research Says. November 14, 2008 Recent study from ASI finds advertising specialties more cost-effective than TV, radio or print mediums. More Industry Resources »

Bookstore Conversational Capital November 20, 2008 How to Create Stuff People Love to Talk About (FT Press; $25.99) Boreout! November 19, 2008 Overcoming Workplace Demotivation (Kogan Page; $25.00) More Books Reviews »

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Training Magazine Institute 2008 Dec. 03 - Dec. 05, 2008 Buena Vista Palace Hotel and Spa Orlando, FL Training Magazine Institute brings you the most popular face-to-face skill-building certificate programs from Training magazine, including certificates for classroom training, e-learning, strategy building, and more. Live Webcast: How FranklinCovey Uses Webinars to Build Business, Reduce Costs and Provide World-Class Training Dec. 10 - Dec. 10, 2008 Online Join Training on December 10 at 2pm EST to hear Dave Green discuss how FranklinCovey uses Webinars to gain new customers, try out new topics and provide a profitable new training channel. Find out how using Webinars has enabled FranklinCovey to improve training while cutting costs, retain more customers and increase profitability. Training 2009 Conference & Expo Feb. 09 - Feb. 11, 2009 Georgia World Congress Center Atlanta, GA It's time to set your sights on Atlanta, GA, February 9-11, 2009 for Training 2009 Conference & Expo. As the source for professional development, this year's conference promises all of the in-depth content and practical insights you've come to expect from Training magazine…and much more. In addition, Training magazine is proud to present participant-centered training guru Bob Pike's Creative Training Techniques conference-within-a-conference (one of the best train-the-trainer resources available anywhere), training evaluation authorities Don and Jim Kirkpatrick's Evaluation Summit, and cutting-edge researcher Tony O'Driscoll's Get a Second Life: Learning in Virtual Environments Summit. Want more? This year's Expo floor will show you the best tools for the solutions you need this year (and the next). Plus, experiment and learn in the Expo Learning Trends Lab (with 3D virtual learning, rapid development tools, mobile learning, games and simulations, rapid authoring tools, and Web 2.0) and be an active networker, creative collaborator, and knowledge sharer when you join your Expo Connector and games-for-learning guru, Thiagi, for high-involvement games and activities (and prizes).